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Sino-European, Wei has more than 10 years of experience in corporate strategy and financing in various sectors (transport, commodities trading, energy distribution, banking, etc.). A graduate of INSEAD Global EMBA and Kedge Business School, Wei got the idea of ​​B Platform when she sought to promote cultural exchange between France and China.

"I started from the observation that small brands and craftspeople often had difficulties to export their creations to Chinese market: perceived as too complicated or too risky. On the other side, China is welcoming more and more high quality foreign brands to raise its diversity. Young Chinese consumers become more demanding and appreciate better authentic creations, so we had to develop a solution, simple, safe and direct for creators, which will allow them to find their right place in this huge demanding market."